GOLD Winners in the Made For Mums 2021 Awards

7th June 2021

 We are very proud to announce that we have won GOLD for “Children’s Outdoor Clothing/ Active Wear Range” in the Made for Mums 2021 Awards!

After 3,000 judging hours, more than 1,000 products sent out... lots of testing with babies, toddlers and parents, the results of the 2021 MadeForMums Awards have now been revealed!


We are so happy to annouce we have won GOLD in the Childrens Outdoor Clothing /Active Wear! Our Waterproofs were tested based on value for money, effectiveness, variety within the range, quality, ease of use, appeal to parents and children. We also had some feedback from the testers:

"My son found the zip easy to do up himself, which was possibly why he chose this over other coats, as he could do it all independently. The coat is warm, waterproof and comfy, which a coat should be" -  The words of tester Elisa, mum of a 4 year old.

"I love the durability of the jacket and my little one was obsessed with the dinosaurs!" - Abbygayle, Mum of 2

Made for Mums also mentioned why we won the award

"For active kids who like to run, jump and climb, the Wet Wednesdays Waterproof Jacket and Dungaree Set keeps them warm and dry without hindering their movement. Our testers liked the jacket;s long back to keep out draughts, heavy-duty zip and adjustable velcro cuffs. The dungarees come with reinforced pads on the knees and bottom to withstand robust play. Abbygale, Mum of 2 said "As a mum of a very active toddler this is heaven!" Kids loved the fun prints, while parents liked how easy the jacket was to get on and off"

Wet Wednednesdays would like to thank all of their customers for their support over the last 10 years in helping to build Wet Wednesdays into the brand it is today! Lizzie says " Without our customers, we would not have been pushed so hard to develop such an amazing range of waterproofs!"

Thank you all for your support!