About us

From market stalls to your doorstep

With her daughter by her side, Lizzie began testing products at agricultural shows, working hard to understand what really worked for active children. The feedback she received helped her refine designs and, eventually, create Wet Wednesdays’ own waterproof collection based on the highest standards she had discovered abroad.

In 2018, Wet Wednesdays became a limited company and launched online, making our durable children’s waterproofs accessible to families all across the UK. Since then, we’ve grown steadily, reaching schools, nurseries, and thousands of families who trust us for high-quality kids’ rainwear.

The Bubble Boot Story

As Wet Wednesdays grew, we noticed a problem parents kept mentioning: children’s wellies.

Many families told us the same thing, their wellington boots were too heavy, kept falling off, or split and cracked after a season of muddy adventures.

So we decided to solve that problem too.

After years of development and testing (including plenty of muddy trials with farmers’ children), we created our Bubble Boots: a lightweight, durable wellington boot designed especially for active kids.

Our Bubble Boots are designed to:

• Be lightweight and comfortable for little legs

• Fit across two sizes, so children get longer wear

• Include a removable thermal liner for warmth in colder months

• Be durable enough for muddy adventures

Today, Bubble Boots have become one of our most popular products, loved by families who want a practical welly that children actually enjoy wearing.

You can read more about what makes them special in our guide:
Best Kids Wellies for Splashing in Muddy Puddles

Built for adventure, loved by families

At Wet Wednesdays, we’re a small independent team: Lizzie, Lee, Georgia, and our office dog Blue. With a big mission: to help children explore, play, and learn outdoors in any weather. From our early days testing jackets at agricultural shows to supplying schools, nurseries, and families across the UK, we’ve grown while staying true to what matters: truly waterproof, durable, and fun children’s clothing.

Families choose Wet Wednesdays because our rainwear:

• Keeps kids warm, dry, and comfortable

• Encourages outdoor play and learning

• Is durable enough to last through childhood adventures

• Comes in bright, playful designs that children love

• Is practical and affordable, without compromising quality

“Every puddle is an opportunity for learning, laughter, and adventure.”

With multiple awards, features in popular magazines, and an overall 5/5 rating for both our waterproof clothing and customer service, Wet Wednesdays is proud to make every rainy day a chance for fun, curiosity, and adventure for families all across the UK.

AWARD WINNING