Be Bright, Be Seen
During the Autumn and Winter months, ‘Be Bright, Be Seen’ is so important as the school run is often in the dark. This means you are harder to see on a dull day and the visibility is much poorer for a motorist. We want to spread awareness of road safety and ensuring your children can easily be seen when near traffic.
Many schools and parents will teach children about road safety, but something as simple as wearing a high visibility coat instead of a dark school coat. Will significantly increase your childrens safety on these darker mornings and evenings.
How Can My Kids Be Seen More Easily?
Wearing Bright and High Visibility Colours
- This could be a bright coloured coat
- Wearing high visibility strips on your coat
- High visibility reflectors on your bag or a brightly coloured bag
- Another key point, If you have a dark coat: try adding fluorescent armbands that can be put over coats and clothing.
Reflective Clothing at Night
- Reflective Clothing is highly effective as it can been seen from car and bike headlamps from the reflection.
- Likewise, add on reflective armbands if you do not have reflective clothing as this will have the same impact.
- Reflective is important for night-time as brightly coloured clothing does not show up as well as a reflective fabric.
Remember; if your child is a little older and refuses to wear brighter colours, they can still opt for a brighter coloured bag or simply adding reflective strips to their coats and bags. We also recommend that all adults should be wearing bright clothing and reflective strips for their own safety.
There is a child in both of these photos. Same position. One Bright Coat, One Dark Coat.

Evidently, choosing high visibility clothing in the winter could be the difference between life and death. This is from the perspective of a motorist, this is why it is so important to ‘Be Bright, Be Seen’.
The Highway Code states:
“Help other road users to see you. Wear or carry something light-coloured, bright or fluorescent in poor daylight conditions.”
So, we highly encouraged children (and adults) to wear brightly colours or fluorescent clothing which shows up well in daylight and at dusk.
5 Tips on Road Safety:
- Firstly, Stay Visible - Be Seen and Safe
- Learn Road Safety Basics (Safe Cross Code)
- Always be Aware of your Surroundings
- Pay Extra Attention to Driveway Safety on Dark Nights
- Finally, Bike Safely on Dark Nights - Use Reflectors/Night Lights
Further more, If you are looking for a coat available in bright colours or has reflective features, check out our recommendations here:
High Visibility School Coats:
Fleece Lined Outdoors Rain Jacket

- Price: Was £42 – Now £35.00
- Size Range: 1 to 8 years
- Colour Options: Blue, Red, Pink & Purple Stripes (Available in other designs at a higher cost)
- Machine Washable: Yes (Do not use fabric softener)
- Recycled Material: Yes
- Name Tag & Loop: Yes
One of the reasons why parents love this jacket is that it can be used in the rain, wind, mud and even in the snow! Ideal for all year-round use and durable enough to be passed onto another sibling or family friend.
100% waterproof with a rating of 10,000mm. This jacket comes with a layer of soft, warm lining that isn’t overly bulky. This school jacket is 100% windproof and It is also breathable. Therefore, making this coat comfortable to wear over long periods of time. If you are looking for a school coat, this has safety reflective strips, elasticated cuffs, lined pockets, and a removable hood.
Scandi Rain Jacket (Also Available with Fleece Lining)

- Price: Was £50 – Now £31.99
- Size Range: 1 to 8 years
- Colour Options: 6 Different Designs
- (Available in fleece lined at a higher cost)
- Machine Washable: Yes (Do not use fabric softener)
- Recycled Material: Yes
- Name Tag & Loop: Yes
This coat is a firm favourite for its design and high visibility for kids, especially the ‘Be Bright, Be Seen’ campaign! It has safety reflective strips. This 100% waterproof school jacket with a rating of 10,000mm, and is made from recycled materials. It is windproof and breathable which alongside the jacket being 100% waterproof, is the perfect combination for school. This jacket is a firm favourite at forest schools for its high visibility and functionality.
Outdoors Rain Jacket

- Price: Was £32 – Now £29.99
- Size Range: 1 to 14 years
- Colour Options: Blue, Red, Pink & Purple Stripes (Available in other designs at a higher cost)
- Machine Washable: Yes (Do not use fabric softener)
- Recycled Material: Yes
- Name Tag & Loop: Yes
The Outdoors Rain Jacket is made from recycled and robust, 100% waterproof material. It is OEKO-TEX® certified and PVC-free which has been tried and tested in Forest Schools in Scandinavia. It has safety features such as safety reflective strips and a removable hood. So, the reflective strips are great for kids to 'Be Bright, Be Seen'. This school jacket is very durable and can be passed on to younger children once your child has outgrown theirs. It features elasticated cuffs, this is ideal to make the coat last longer, as scrunch up the sleeves if they are too long by using the elasticated cuffs.
#BeBrightBeSeen